Product Life Cycle at Life

Product Life Cycle. The product life cycle is the process a product goes through from when it is first introduced into the market until it declines or is removed from. • in the maturity stage.

Menurut kotler dan armstrong (2001), product life cycle adalah perjalanan penjualan dan laba suatu produk selama masa hidupnya. The product life cycle stages are 4 clearly defined phases, each with its own characteristics that mean different things for business that are trying to manage the life cycle of their particular products. Contemporary marketers try to plan for the life of the product before it is ever introduced.

M109A6 Paladin Self Propelled Howitzer

The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed from the market. There are multiple factors that affect these life cycles and, therefore, they can present very different forms. Every product has a life cycle and time spent at each stage differs from product to product.