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Donor Life Cycle. Guest post by kathleen loehr. In the article, “fundraising 101—fundraising cycle,” it states there are five stages of the donor fundraising cycle, which are identification, qualification, cultivation, solicitation and stewardship.
Life After Stroke American Stroke Association from www.stroke.org
One organization makes this point. Identification is finding and identifying potential prospective donors which can be individuals, corporations, associations, organizations and foundations. You may be experiencing all of these and more including donor fatigue.
Life After Stroke American Stroke Association
First gift, occasional gifts, consistent annual gifts, major or stretch gifts, leadership role and accompanying giving, and finally, a planned gift. (this will, of course, be unique to your donor lifecycle. In contrast, the negative influence of a deferral is intensified as the donor experiences more deferrals. In contrast, the negative influence of a deferral is intensified as the donor experiences more deferrals.